Overview
Heineken Taps the Cloud to Become Best-Connected Brewer
Dutch brewing company Heineken is innovating digital solutions, and at scale, to meet evolving customer needs and be the best-connected brewer with the help of AWS.
Make omnichannel commerce a reality
Create a unified commerce experience so consumers can seamlessly move between your digital channels and physical stores. With AWS, you can focus on enhancing your omnichannel experience and improving collaboration with retailers to maximize revenue growth—not on maintaining your IT infrastructure to make it happen.
Benefits
Unify and enhance the shopping experience
With so many options for consumers to purchase products, AWS can help CPG companies break down the silos across different channels to improve shopper insights, enhance merchandising efforts with retailers, create better shopping experiences, and optimize support across the entire buying journey.
Featured solutions
Guidance for Amazon Seller and Vendor Central Data Producer
Develop efficient and secure applications that integrate with Amazon Seller and Vendor Central and gain valuable insights into Amazon Retail data, including product catalog updates, sales, shipments, and payments.
VTEX Ecommerce Platform
VTEX provides a fully integrated, complete commerce solution with native marketplace and OMS capabilities delivered in a SaaS business model. Modern microservices based architecture and powerful business and developer tools allows VTEX to future proof customers businesses and free them from software updates.
o9 Revenue Growth Management
The o9 Revenue Digital Brain enables faster and smarter decisions at scale in large CPGs, with an integrated data, analytics, and planning platform transforming marketing & commercial effectiveness, and decision-making at global enterprises for digital age speed and scale.
Solutions by use case
Customer Experience Management
Extract meaningful information from touchpoints, across all channels, and transform the data into actionable insights.
Direct to Consumer eCommerce
Migrate existing eCommerce systems to the cloud and take advantage of modern, cost-effective cloud services.
Learn more
Revenue Growth Management
Optimize and streamline traditionally manual processes with RGM solutions on AWS that focus on using artificial intelligence, analytics, and automation.
Customer stories
We work with the industry’s leading consumer packaged goods (CPG) companies—innovators and pioneers—who expect more from their technology partners and know that great experiences speak louder than words. Learn more about the exciting ways CPG companies are leading their customer journeys with AWS.
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Zé Delivery fuels growth with a serverless architecture
This start-up beverage delivery service in Brazil has been using AWS IT infrastructure since 2016. With 1,688% growth YoY in 2020, Zé Delivery’s serverless architecture has enabled the company to manage its explosive growth.
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Coca-Cola Argentina improved product delivery time frames with app development services
As one of the largest Coca-Cola distributors in South America, the company developed an app for stores to order products. Using a wide array of AWS services, Coca-Cola Argentina launched the Wabi app and now retailer customers receive product delivers in 15 minutes.
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Margarita’s Mexican Restaurant managed pandemic disruption with Amazon Connect
The COVID-19 pandemic forced this family-owned restaurant in Justin, TX to quickly shift from eat-in to carry-out and delivery. Margarita’s Mexican Restaurant deployed Amazon Connect in a half day and increased orders by 91%.
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Natura optimized IT infrastructure with AWS Professional Services
Natura, the fourth largest cosmetics company in the world, deployed a global sales platform using AWS technologies. To optimize the platform, the AWS Professional Services team conducted a framework review and improved response times by 300% and reduced operating costs by 40%.
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Dollar Shave Club improves data insights with a lake house
This popular subscription company was born in the cloud in 2011. To accelerate its analytics capabilities, the company implemented a lake house solution and can now generate reports in five minutes instead of eight hours.
How can CPG companies modernize their Contact Centers to better serve consumers while keeping costs down?
Innovate with key CPG industry partners
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VTEX
VTEX helps CPG brands deliver the experience consumers want with a composable, connected, and complete digital commerce platform.
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Infosys Equinox
Evolved from Skava Commerce, Infosys Equinox uses microservices-based technology to help CPG brands quickly create personalized omnichannel experiences.
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Magneto
Build multi-channel commerce experiences for B2B and B2C customers on a single platform with rich, out-of-the-box features, and flexible headless architecture.
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Spryker
Spryker is redefining enterprise commerce software by enabling transactional business models – beyond retail, ecommerce and desktop.
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Ultra Commerce
Ultra Commerce’s fully integrated platform features built-in OMS, CMS, and PIM, providing a seamless end-to-end customer experience.
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Elastic Path
Elastic Path is a headless commerce system, allowing template-less eCommerce to be integrated as middleware into Enterprise ERP systems.
AWS Service partners
Our network of AWS CPG Service Partners offers strategy and deployment services to CPG brands to help accelerate their digital transformation and innovation journey across all areas of the enterprise.
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Tech Mahindra
Tech Mahindra helps deliver innovative and customer-centric experiences by leveraging technologies such as 5G, Blockchain, Cybersecurity, AI, and more, to enable end-to-end digital transformation for global customers.
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Pivotree
Pivotree offers frictionless commerce solutions with a focus on e-commerce, master data management (MDM), Cloud, Cybersecurity, and Supply Chain solutions.
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Accenture
Accenture is a leading, global professional services company that provides an end-to-end solution to migrate to and manage operations on AWS.
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Infosys Equinox
Infosys Equinox helps businesses transform their digital commerce across marketing, merchandizing, e-commerce, store operations, supply chain, and customer service.
AWS Marketplace
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VTEX
VTEX is a leading commerce platform provider with ecommerce, marketplace, and order management in a single solution, helping CPGs accelerate and transform their commerce business.
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Elastic Path
Elastic Path provides industry-leading headless commerce solutions for brands to rapidly build, deploy, and continuously optimize highly differentiated commerce experiences.
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Tech Mahindra
Tech Mahindra offers a range of services in strategy and consulting, professional services, technology, and operations services, with digital capabilities for CPG companies.
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Accenture
Accenture helps brands develop digital commerce strategies with a transformation system that balances complexity and simplicity to maximize growth.
Headless Commerce: What Is It and Why Does It Matter to CPGs?
Unpack one of the most discussed and least understood new terms in ecommerce so you can start benefiting from a headless commerce architecture today.
Resources
See related technical guides, solution briefs, blogs, and much more.
Seven Ways to Improve the Customer Path to Purchase Journey
