Generative AI

Generative AI for Retail and Consumer Goods

Where generative AI can add value to Retail and Consumer Goods

Companies are investing in ways to leverage generative AI that support customers, products, employees, and IT. Explore some of the top use cases.

Deliver hyper-personalized customer experiences

Generate engaging subject lines, email copy, and content to create personalized campaigns unique to each recipient based on thematic connections between past purchases and recommended items.

Accelerate product development

Develop innovative products, ensure product accuracy online, and reduce time to market

Improve employee productivity

Make better decisions using employee assistants to easily find accurate information and get answers

Increase IT effectiveness

Write code faster and with fewer errors with generative AI code suggestions. Learn more about AI code generation.

Explore and learn

Discover more customer success stories: Retail

Adidas and Traeger Grills power data visualization with generative AI

See how Adidas and Traeger Grills are the latest consumer goods companies to tap into generative AI on AWS.

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Accelerate innovation with generative AI

Learn how you can use generative AI to elevate experiences, improve insights, streamline operations, and more in this new ebook.

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4 steps to achieving an actionable generative AI strategy

View the infographic to learn how you can use generative AI to support customers, products, employees, and IT.

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Get Inspired

Hear from AWS experts on how generative AI is transforming the industry

Discover more customer success stories: Consumer Goods

How to go from data to insights with generative AI

Discover why generative AI is so powerful

Learn how generative AI can influence financial performance

Reshaping Smart Stores with generative AI

How brands can activate use cases with Amazon Bedrock

How the future of fashion will become more personal with generative AI

Retail and Consumer Goods Resources

Explore the potential of generative AI

Generative AI’s role in transforming online retail

Explore Mercado Libre’s innovative use of AI to reshape online retail

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Discover what IDC Retail analysts consider the most relevant AI-enabled use cases

Understand speed of adoption and how to deliver business outcomes

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Generative AI accelerates customer understanding

Learn how The Very Group uses generative AI to improve customer experiences

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How adidas is using Amazon Bedrock

"We were excited to be part of the Amazon Bedrock preview and get our hands on the service. Bedrock quickly became a highly valued addition to our generative AI toolkit, allowing us to focus on the core aspects of our LLM projects, while letting it handle the heavy lifting of managing infrastructure. Using Bedrock, we have developed a generative AI solution that gives the community of adidas engineers the ability to find information and answers from our knowledge base through a single conversational interface, covering everything from getting started to highly technical questions.”

Daniel Eichten, VP of Enterprise Architecture, adidas

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