Data Science & Analytics for Media

Unlock the full value of data and drive better business outcomes

Ingest and analyze billions of audience events per day

The NFL and PGA TOUR discuss how generative AI is changing the game

Using data science and analytics, M&E customers can unlock the full value of their data to drive better business outcomes. At the core is the AWS Data Lake, which provides a secure, scalable foundation for consolidating all media-related data—from content metadata, to audience behavior, to transactional information. With the data centralized, AWS offers a powerful suite of analytics, artificial intelligence (AI), generative AI, and machine learning (ML) services to extract insights, personalize experiences, and drive actions.

Transform media with generative AI

Leveraging Amazon Bedrock and other cutting-edge generative AI services, media companies can transform content creation, localization, and advertising to boost efficiency, improve quality, and unlock new avenues for creativity and personalization.

Extract insights and drive engagement

With the broadest and deepest portfolio of analytics and AI/ML services, AWS gives customers unmatched capabilities to extract insights, automate content workflows, and deliver hyper-personalized experiences that drive engagement and monetization.

Scale your workloads

AWS supports the data and analytics needs of the world’s largest media enterprises, with the security, reliability, and cost-efficiency to handle billions of audience events and petabytes of content data - no matter the scale or scope of the workload.

Purpose-built solutions & services for Data Science & Analytics

AWS for M&E reduces barriers to innovation by providing a curated suite of purpose-built services and solutions designed to help organizations create content, connect workflows, and captivate audiences.

AWS services

Custom-built solutions

  • Manage workflow orchestration and data persistence for AWS machine learning services so you can focus on applications that extract value from media or automate manual workflows.
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  • This Guidance helps you facilitate the migration of your digital assets to the cloud, allowing you to take full advantage of the latest advancements in asset management and prepare content for distribution to media consumers.
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  • Personalization solutions build on the foundation of Amazon Personalize with customizations to satisfy media and entertainment-specific recommendation use cases.
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AWS for M&E Data Science & Analytics customers

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AWS for M&E Data Science & Analytics customers

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Event Calendar

IBC 2024

September 13-16, 2024
Amsterdam
AWS for Media at IBC 2024 »

Inter BEE 2024

November 13-15, 2024
Makuhari Messe, Chiba, Japan
Learn more »

re:Invent 2024

December 2-6, 2024
Las Vegas, NV
Learn more » 2023 re:Invent Rewind »

Partners for Data Science & Analytics

Discover solutions from an extensive network of industry-leading AWS Partners who have demonstrated technical expertise and customer success in building M&E solutions on AWS.

  • Databricks Lakehouse Platform on AWS unifies all your data sources into a simple, open, and collaborative foundation of your Lakehouse.

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  • “We are thrilled to be partnering with AWS for the media and entertainment industry. By leveraging the power of the cloud, we can create innovative solutions—backed by advanced data—that drive operational efficiencies and better customer experiences.”

    - Robert Koch, VP, M&E Technology Solutions, EPAM Systems

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  • GrayMeta dramatically improves efficiencies by automating the creation of metadata with an innovative approach to extracting rich metadata from digital assets across the enterprise.

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  • Segment simplifies the collection and unification of first-party customer data while enforcing data quality in real-time.

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  • ThinkAnalytics powers the world’s largest studios, broadcasters, distributors and media platforms with its Content Discovery Platform maximizing viewer engagement, value, and loyalty.

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  • Veritone, Inc. is a leading artificial intelligence company.

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AWS consulting partners

AWS Consulting Partners help customers build customized solutions to meet their unique needs.

See all M&E partners »

AWS Marketplace

Media and entertainment solutions from AWS Partners are also available on AWS Marketplace, a digital catalog of third-party software, services, and data that makes it easy to find, buy, deploy, and manage software on AWS.

  • Accurate.Video Validate is a web-based video platform created for broadcast, post-production, and media professionals.

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  • Real-time video streaming performance analytics, empowering publishers and developers with the actionable insights they need to deliver better quality of experience for their viewers.

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  • Combines configuration monitoring and real-time health metrics with a dynamic, tag-driven approach to dashboards and alerting to easily visualize, analyze, and troubleshoot your entire AWS infrastructure.

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  • Enterprises around the world rely on Sumo Logic to collaborate, develop, operate, and secure their applications at cloud scale. Reduce downtime and move from reactive to proactive monitoring with cloud based modern analytics.

    Learn more »

See all AWS Marketplace offers for Media & Entertainment »

Data Science & Analytics Resources

See related technical guides, solution briefs, blogs, and much more.