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External reviews

5,297 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Defense & Space

Good tool, easy and handy

  • July 01, 2016
  • Review provided by G2

What do you like best about the product?
Ability to schedule posts, the schedule time optimizer, and ability to have team members.
What do you dislike about the product?
Navigation - still seems a bit cumbersome.
What problems is the product solving and how is that benefiting you?
Time management, efficiency and communication.
Recommendations to others considering the product:
All inclusive software, great to schedule social media, especially when you have interns/employees involved.


    Publishing

Use this for most of my promo posts!

  • July 01, 2016
  • Review provided by G2

What do you like best about the product?
I love the address shrinking box, and the auto scheduler. It helps boost my reach so much, and I love using it to announce sales and new releases.
What do you dislike about the product?
I wish that when you signed in, it didn't have another page pop up that you had to go through to get to your dashboard. Just an extra step that isn't needed.
What problems is the product solving and how is that benefiting you?
Boosted my reach on FB, helped me generate sales by reaching more people.
Recommendations to others considering the product:
The auto scheduling is pretty awesome and accurate.


    Public Relations and Communications

Great tool that takes too long to implement new features

  • June 30, 2016
  • Review verified by G2

What do you like best about the product?
Hootsuite is a simple tool that allows you to easily access many social channels at once, from one single dashboard.
What do you dislike about the product?
- Have to manually refresh feeds after a few minutes of inactivity
- Some of the more advanced features are buried deep into the menus, which makes it almost impossible to find
- Whenever a social channel implements new features (such as GIFs on Twitter, videos, etc.) it always take a long time for Hootsuite to implement it. This makes the platform seem outdated at times.
- The social analytics portion is extremely weak, with a lack of customization features. As a result, I stopped using it a while ago.
What problems is the product solving and how is that benefiting you?
- Gained efficiency managing social channels
- No need to sign on to multiple accounts
- Ability to work collaboratively as a team (pro version)
Recommendations to others considering the product:
Hootsuite is very easy to set up but getting to the more advanced features can be a bit tricky. I would recommend watching YouTube tutorials to make sure you make the most out of the tool.


    Marketing and Advertising

Hootsuite Used to Mange Social Postings for Multiple Properties & Profiles

  • June 29, 2016
  • Review verified by G2

What do you like best about the product?
Ease of use, free for up to 3 profiles, great for quickly posting to multiple channels.
What do you dislike about the product?
I find FB is better for scheduling FB posts, especially those with links, as the images pulled in from the links show better on FB than in Hootsuite.
What problems is the product solving and how is that benefiting you?
Posting to multiple channels for weeks at a time. It cuts down on execution time vs. having to post to each channel individually.
Recommendations to others considering the product:
It's cost-effective, but there are still publishing options and functionality that could be improved. Great starter tool.


    Darrell M.

A robust social media management platform for everyone

  • June 28, 2016
  • Review provided by G2

What do you like best about the product?
I love the depth and breadth of features and ability to customize your dashboards to your liking. I feel like I have full control of my online presence at my fingertips!
What do you dislike about the product?
Honestly, not a lot of complaints right now. It CAN conceivably come across as a bit complicated at first, but after a small learning curve it's very useful.
What problems is the product solving and how is that benefiting you?
I'm working to expand and manage my online presence. In today's digital age, it's important to take advantage of all social media platforms available to you, and being able to manage them all efficiently and effectively is crucial.
Recommendations to others considering the product:
Hootsuite is a great platform with all the tools you could need! They continue to integrate more social media platforms, and if Instagram would just open up their api to allow posting from outside the app it'd be perfect, but that's not a fault of Hootsuite.


    Lynn M.

Awesome for social media

  • June 28, 2016
  • Review verified by G2

What do you like best about the product?
Easy to use, easy to explain to other users, integrates with many social media platforms, great for scheduling content, great for reviewing social media statistics
What do you dislike about the product?
Does not integrate with Instagram well, hard to switch back and forth between accounts if you manage more than one social media brand
What problems is the product solving and how is that benefiting you?
Hootsuite is a great option if your business is using social media, the platform does a great job of allowing several people to collaborate on content and schedule it for the future, then review the results
Recommendations to others considering the product:
Definitely try it out. If your business uses social media, you need Hootsuite.


    Writing and Editing

Great social media scheduler

  • June 27, 2016
  • Review verified by G2

What do you like best about the product?
I love that Hootsuite helps me to schedule out content On Facebook and Twitter. It is very user friendly and has a lot of cool features. I love that you can bulk schedule things. I love that you can view your social media streams because it enables you to see if you have any noticeable gaps in your schedule. I also like that it makes it easy for you to track down content that you posted through Hootsuite.
What do you dislike about the product?
I wish that it would help with content curation. I also wish that more platforms were integrated. I have yet to find a social media scheduler that has everything that I need. Ideally, there would be a central location that allowed me to curate content, create content, schedule content, and also review analytics concerning how people engaged with my content. However, as it is, I have to use three different social media schedulers to get everything done. I use Hootsuite for Facebook and Twitter posts. I also use Post Planner for Facebook and Twitter, but the added benefit of Post Planner is that they not only recommend content, they have a way for you to search for content within the system, and they also give you analytics on how that specific piece of content is generally received by readers. I think it would also be nice to be able to use more of the features in the free plan. I am also unsure how you earn points.
What problems is the product solving and how is that benefiting you?
It solves the problem of being able to have content consistently being posted across social media. It helps me to make good use of my time, if I stay focused on the task at hand. It is also helpful when I work with clients that pay me extra to handle their social media scheduling, though many of them have moved to Meet Edgar.
Recommendations to others considering the product:
I think that Hootsuite is a great social media scheduling tool if you only plan to use a few social media platforms and already have curated your content. It is user-friendly. It could be improved upon by being integrated with more platforms, but it does work with several of the large ones. The free plan is sufficient, though if you want to be able to use more features (such as their insights/analytics trackers), you might want to consider upgrading.


    Marketing and Advertising

Great intro platform for SMM

  • June 25, 2016
  • Review verified by G2

What do you like best about the product?
Hootsuite has great integration with Instagram, which sets it apart from other management platforms.
What do you dislike about the product?
Hootsuite monitoring is all over the place, it's hard to keep track of activity and see what's already been taken care of.
What problems is the product solving and how is that benefiting you?
Hootsuite is great for Instagram management for my clients.
Recommendations to others considering the product:
Hootsuite is a great first platform that's also a great resource for business. Love the company.


    Higher Education

Great Tool for Scheduling Social Media Posts

  • June 24, 2016
  • Review verified by G2

What do you like best about the product?
I love how easy Hootsuite is to use for scheduling posts. I use the Hootlet extension on my Chrome browser and love that it provides a work-around to "scheduling a shared post" on Facebook.
What do you dislike about the product?
I believe the reporting system needs a lot of improvement. The reports are expensive and allow for limited customization. Even basic metrics cost money and there are tools that provide it for free elsewhere. So it is a disservice to the end user to have to use Hootsuite for scheduling, but a different tool, and in many cases cheaper, for analytics
What problems is the product solving and how is that benefiting you?
We needed a tool to schedule content in advance. Hootsuite does a nice job of allowing users to schedule content and manage different accounts all at once and easily.
Recommendations to others considering the product:
Plan holistically on what you want the tool to do. If you need it for simple scheduling of posts this is an awesome tool. If you would like integrated analytics, chat with the support team to develop what reports you will need.


    Health, Wellness and Fitness

Great for Small Buisnesses

  • June 23, 2016
  • Review provided by G2

What do you like best about the product?
The interface makes it easy to use and help us maximize our social media plan with few resources. This is great for our two man team who know's it's important to have a media plan but can't spend every day working on it. It allows our team to collaborate and then push forward our media plan.
What do you dislike about the product?
The interface can sometimes be confusing for new users. It took us a while to get the hang of it but once we did we could see the benefits.
What problems is the product solving and how is that benefiting you?
This software allows us to work remotely and achieve the same goal. We both can go in and make changes and schedule together. I love that everything is in one place instead of having to log into individuals sites. It also give us great insights to allow us to move forward with our plan.