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External reviews

5,297 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Adele V.

The company overall experience with Hootsuite is great.

  • February 12, 2025
  • Review provided by G2

What do you like best about the product?
Being able to schedule post and answer social media messages.
What do you dislike about the product?
Overall there is nothing that we dislike in hootsuite.
What problems is the product solving and how is that benefiting you?
Being able to answer social media messages in one spot and scheduling the posts. Prior to hootsuite we were unable to do this.


    Construction

Reliable and Easy to use

  • February 12, 2025
  • Review provided by G2

What do you like best about the product?
I like how user-friendly Hootsuite is. I took a course in college that over-complicated Hootsuite but really, it's very beginner-friendly and very customizable.
What do you dislike about the product?
Hootsuite is an investment. it is very expensive and takes a large chunk of my marketing budget becasue i work for a small company.
What problems is the product solving and how is that benefiting you?
Scheduling, grabbing data


    Aurora I.

Pricey

  • February 12, 2025
  • Review provided by G2

What do you like best about the product?
I dont have to stress about post schedules, friendly use
What do you dislike about the product?
You cannot use the songs from instagram, you cannot post to facebook stories
What problems is the product solving and how is that benefiting you?
time managing


    Information Technology and Services

Very useful

  • February 12, 2025
  • Review verified by G2

What do you like best about the product?
I can schedule social content for many accounts in one place. It saves me so much time. Also, the customer support is easy to reach.
What do you dislike about the product?
The analytics part could be improved, also the social listening.
What problems is the product solving and how is that benefiting you?
I can schedule all my content for different accounts in one place.

I have an overview of the analytics, and I can modify the dashboard based on what interest me the most.

I can get AI suggestions for my posts. And also I have marked some holidays, that are helpful to come up with content.


    Non-Profit Organization Management

Great marketing tool that everyone should be using

  • February 12, 2025
  • Review verified by G2

What do you like best about the product?
I like that you can see the multiple channels for each of your socials. The planner aspect is super helpful as I schedule weeks' content across 3 campaigns, varying channels, etc. It is great to see what is happening and help plan my time accordingly. These features allow me to implement my social media strategies and integrate them across platforms. I use it once a week to plan things, more so if I am due to be on holiday and can be stress-free knowing that all my planning is taken care of.
What do you dislike about the product?
The login is a little janky. I also find the 'Stream' and 'Boards' sections confusing and opt not to use them much because of this. Some areas are not easy to use such as those I just mentioned. I do not see clearly how to use it to implement customer support when required.
What problems is the product solving and how is that benefiting you?
It is solving the issue of cross platform scheduling for me. This means that I can have more time for other things such as designing my marketing collateral for other areas of the campaign knowing the socials side of things is taken care of.


    Mariella J.

Awesome Platform

  • February 12, 2025
  • Review verified by G2

What do you like best about the product?
Hootsuite makes it quite easy to post to multiple channels, and more than halves my teams scheduling time. I also use this platform to review our performance and analytics. I use it fairly often and its easy to implement and integrate.
What do you dislike about the product?
I feel like they could keep up more with updates and communicate those changes to us. E.g. one of Instagrams later updates has impacted the design and i had to research what the changes were but it would be nice to have this on the platform.
What problems is the product solving and how is that benefiting you?
Saving time with the entire social media management workflow for our team.


    Angel P.

Covers most of my needs and wants

  • February 12, 2025
  • Review verified by G2

What do you like best about the product?
Hootsuite is quite a user friendly social media management platform. The interface is for the most part intuitive and works well. 99% of what you need is easily available in the dashboard. I also quite like their webinars
What do you dislike about the product?
Sometimes the UX/design does feel a little outdated. Not the end of the world however.
What problems is the product solving and how is that benefiting you?
Planning and managing social media content. Also getting insights and data on our audiences.


    Biniam Z.

using Hootsuite for my social media marketing and the only best tool i have to recommend to you all.

  • February 12, 2025
  • Review provided by G2

What do you like best about the product?
very precise reporting and post-scheduling
What do you dislike about the product?
the report generated for competitive analysis uses some long-dated data. It would have been better to use live data or a day back.
What problems is the product solving and how is that benefiting you?
time managment, canva integration, best for analysis


    Katherine A.

The best social media scheduler for agencies

  • February 12, 2025
  • Review verified by G2

What do you like best about the product?
Hootsuite is hands down the best option for agencies managing multiple accounts. Other platforms limit the number of accounts you can add, making it challenging for agencies like ours with 50+ social media accounts to find a scheduling tool that meets their needs.
What do you dislike about the product?
I’d love to see the reporting system become more user-friendly as it can take a bit of time to navigate. An Instagram grid view in the planner would also be a great addition to make it easier to visualise the grid when scheduling content.
What problems is the product solving and how is that benefiting you?
Being able to schedule content across multiple accounts and create dynamic reports for our clients on their social media performance.


    Tessa L.

Team Oriented and Time Saving

  • February 12, 2025
  • Review verified by G2

What do you like best about the product?
That our entire team can view the calendar, make changes to posts and that there are custom user roles and permissions that help manage the approval and scheduling process.

There is also very little issues with the platform - always reliable and has never let us down from a downtime perspective.

Reports are able to be customised and automated which is also a time saver. The platform was also easy to integrate.
What do you dislike about the product?
I do feel like the photo preview for instagram can feel a little clunky at times.
What problems is the product solving and how is that benefiting you?
Edit multiple posts for multiple platforms easily. Big time saver.