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External reviews

5,293 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Heather A.

Good insights, powerful social media management tool

  • February 18, 2025
  • Review verified by G2

What do you like best about the product?
Their analytics provide multiple easy-to-use features such as benchmarking against competitors and the industry which is insightful. They also have organic reporting features like post performance and recommended times to publish which is very helpful.
What do you dislike about the product?
The inbox view does feel outdated and cramped for me personally.
What problems is the product solving and how is that benefiting you?
managing and overseeing the analytics from various social media accounts in one place + performing comparisons to competitors helps me identify where we can improve


    Mea A.

Simple, Efficient and Heading in the right direction

  • February 17, 2025
  • Review verified by G2

What do you like best about the product?
Hootsuite is quite easy to implement, has a variety of useful features such as the multi-account planning of social posts in multiple time zones. It also has features that recommend the best time to post and a good set of analytics.
What do you dislike about the product?
I think the interface/design could be modernised a little to make it feel smoother.
What problems is the product solving and how is that benefiting you?
Improving my team's efficiency by streamlining the analytical and scheduling side of social.


    Non-Profit Organization Management

Effective and user-friendly but limited in data extraction

  • February 17, 2025
  • Review verified by G2

What do you like best about the product?
Hootsuie is easy to use, user-friendly and extracts data effectively, setting up reports and more. It's quite solid for the most parts, is reliant and bug-free, and fulfills 90% of our needs when it comes to scheduling social media posts.
What do you dislike about the product?
We still have to post natively on our social media channels as Hootsuite is missing a few features (polls, photo tagging) and the preview doesn't align with where the sentences on Linkedin actually break (e.g. when you don't want the URL to fall below a sentence).

My biggest gripe is how the Teams plan doesn't allow data extracting in Excel, only .pdf. It is only possible in the Enterprise plan, way above in cost and doesn't suit smaller teams. This is possible for comparable plans at competitors.
What problems is the product solving and how is that benefiting you?
It ensures I can post on all of our channels in one go.


    Non-Profit Organization Management

Easy to Use

  • February 17, 2025
  • Review verified by G2

What do you like best about the product?
Hootsuite is very easy to nagivate through, easy to use and implement certain graphics.
What do you dislike about the product?
There is nothing to dislike at this point.
What problems is the product solving and how is that benefiting you?
Saving us a lot of time on managing our social media posts.


    Muhammad A.

East or West, Hootsuite is Best

  • February 16, 2025
  • Review verified by G2

What do you like best about the product?
I manage all my posts with the Hootsuite and feel relaxed and satisfied. Hootsuite saves my time, I love it
What do you dislike about the product?
I think there is nothing to dislike about it
What problems is the product solving and how is that benefiting you?
Time saving,


    Victoria C.

Hootsuite is My Go-To Tool for Effortless Social Media Management

  • February 15, 2025
  • Review verified by G2

What do you like best about the product?
Hootsuite is a powerful tool for managing multiple social media accounts from one central platform. One of the standout features for me is the ability to quickly pull a wide range of data and select specific accounts for analysis. The platform offers robust comparison abilities, allowing you to analyze performance across different time frames. The scheduling feature is also a huge plus — I can plan posts and schedule them to be published at the optimal times, across multiple channels simultaneously, which saves a ton of time. Additionally, the reporting feature is fantastic. It provides in-depth insights into which types of content perform best, making it easy to measure engagement, monitor progress, and present data to the team. The range of metrics available for each account is impressive, and I appreciate that Hootsuite regularly publishes blogs to help users maximize the platform's potential. Overall, it simplifies the process of managing social media and gives you all the tools needed to improve performance.

Overall, while Hootsuite is incredibly helpful and efficient for managing social media and pulling key metrics, these areas for improvement do slightly hinder the user experience. With a few tweaks to the reporting tool and added functionality for bulk actions, it would be a near-perfect platform.
What do you dislike about the product?
While Hootsuite offers many great features, there are a few aspects that could use improvement. The biggest issue I’ve encountered is with the reporting tool. It seems like the main reporting functionality has changed, and I’m no longer able to have my "default" screen include an overview of all my accounts. Now, I have to create individual reports for each account and go into them separately to pull the data, which is a bit more time-consuming. Additionally, the reports seemed stuck on data from 2022 for a while, which was frustrating. I also noticed that the reports can sometimes be inconsistent—if I pull two similar reports, the top posts may differ based on the metric (likes, comments, impressions), which makes it difficult to draw clear conclusions. I really wish there was more consistency between reports. Another downside is the lack of bulk post deletion — it’s a bit tedious to delete individual posts one by one, and it would be great if there was an option to delete multiple posts at once. Lastly, the time frames for comparing data can be limiting. For example, when comparing data from this year to last year, I was unable to go back to January 1st and had to settle for January 15th, which impacted the accuracy of my analysis.
What problems is the product solving and how is that benefiting you?
Hootsuite is solving the problem of the almost impossible task for a full-time marketing employee to manually pull and evaluate data of posts. This would be impossible for me to pull these numbers and work full time, and saves me hundreds of hours each year by schedule multiple posts at once with just one click.


    kevin A.

Kevin Anderson- Xavier of Louisiana Student.

  • February 15, 2025
  • Review provided by G2

What do you like best about the product?
I enjoy how hootsuite gives us an understadning of social media platforms and how they run. I enjoy how they show us how to manage analytics and grow our social media platforms.
What do you dislike about the product?
What is least helpful about hootsuite is the way the test help you learn. I woulda really call it least helpful, but what I think they can improve on is habing us do task throughout the certification test.For example when they say "you can find all your analytics here' they should have you find the actual Icon to go to where you can check your analaytics before you can go to the next question.
What problems is the product solving and how is that benefiting you?
Hootsuite is helping grow my social media presence for a class asignment where we ghave to create a social media page and grow it throughout the remainder of the course.


    Pau A.

Does everything you need.

  • February 14, 2025
  • Review verified by G2

What do you like best about the product?
Hootsuite in my experience is one of the easier and better scheduling and social media analytic tools out there. It meets all my needs, i only use it a few times a month to review out results. Customer support works well enough.
What do you dislike about the product?
Hootsuite's price has gone up over time, as has everything but still would prefer it to be a little cheaper.
What problems is the product solving and how is that benefiting you?
Saves time across the board.
I dont need to individually log into all my accounts to schedule and review analytics. This is the biggest annoyance that hootsuite is solving


    Javier A.

A solid platform

  • February 14, 2025
  • Review verified by G2

What do you like best about the product?
Hootsuite provides a stable and efficient platform to manage social media and analyse results. Being able to compare metrics across dates and channels is very useful. The UI is straightforward and the platform is easy to implement to and understand. Customer support seems responsive enough when i do use it.
What do you dislike about the product?
I mentioned the UI is straightforward but i think it could do with a bit more customisation, specifically with organising the data where i want it without clicking a lot.
What problems is the product solving and how is that benefiting you?
Streamline and provide an overview on the social media process.


    Corey B.

Clean interface and scheduling

  • February 14, 2025
  • Review verified by G2

What do you like best about the product?
I like the content calendar. You can easily schedule out posts, drag and drop to re-schedule and edit photos.
What do you dislike about the product?
Sometimes we have issues with disconnections.
What problems is the product solving and how is that benefiting you?
It helps us keep a clean schedule and tone of message for all of our social posts.