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Generative AI

Generative AI Competency Partners

Boost productivity, build differentiated experiences, and innovate faster with AWS Generative AI Partners

About Generative AI Competency Partners

AWS Generative AI Competency Partners possess a unique advantage in driving the advancement of services, tools, data strategy, and infrastructure pivotal for implementing generative AI technologies across diverse industries. Their customer success and technical best practices has been validated by generative AI specialists at AWS.

These partners are the go-to experts in implementing generative AI solutions that create value and drive business growth for AWS customers globally. They have proven expertise, field experience, and successful projects using generative AI tools from AWS to craft innovative solutions, enabling the building, training, deployment, and utilization of foundation models in creative ways at scale.

Leveraging AWS generative AI technologies, including Amazon Bedrock, Amazon SageMaker, Amazon Q, AWS Trainium, and/or AWS Inferentia, these partners are at the forefront of driving the services, tools, and infrastructure required for deploying generative AI technologies into production.

AWS Generative AI Competency Partners enhance application development and deliver significant cost savings in both training and inference processes. They possess a unique skill set that enables them to create and launch transformative applications across a wide range of industries.

The AWS Competency Partner Program is designed to identify, validate, and promote Partners with demonstrated AWS technical expertise and proven customer success. These Specialized AWS Partners have passed a rigorous technical validation to ensure they are following AWS best practices.

AWS Generative AI Competency Partners by category

From Consulting Partners offering professional services to Software Partners providing tools that provide customer value along all parts of the AWS Generative AI stack, browse the Partner Solution Finder by category to quickly locate the right partner in your region for the job.

Consulting Services

Consulting Services partners have deep expertise working with businesses to help them adopt and strategize generative AI, build and test generative AI applications, train and customize foundation models, operate, support, and maintain generative AI applications and models, protect generative AI workloads, and define responsible AI principles and frameworks.

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Generative AI Applications

Solutions in this category leverage foundation models (FMs) and related technologies for implementing vertical-specific use cases (for example: Patient experience, EHR Analysis, Drug Discovery, financial products profiling, financial advice, production planning, quality inspection, virtual shopping assistants, and product descriptions generation) and horizontal use cases that impact all verticals (for example, service desks, knowledge management, self-service, employees onboarding, procurement, and IT service management).

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Foundation Models and App Development

Partners in this category develop foundation models available through APIs, model-as-a-service hubs, or marketplaces for diverse applications. These models, ranging from general to hyperlocal, offer a starting point for integrating AI into products or services. AWS partners offer a catalog of pre-trained models usable with Amazon SageMaker and AWS hardware, supported by end-to-end platforms facilitating customization, evaluation, serving, monitoring, and improvement of these models for production use.

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Infrastructure and Data

AWS Partner solutions that support vector embeddings data storage and management or synthetic data generation in multiple types and formats, These solutions can work in real-time or in batch. Additionally, these solutions incorporate security measures to ensure data confidentiality, fault tolerance, scalability, and features that simplify data access and management.

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AWS Generative AI Competency Partner Solutions on AWS Marketplace

AWS Marketplace helps organizations discover, procure, experiment with, provision, and govern third-party software, data, and services. From FMs to tooling, applications to consultants and third-party data, find a generative AI solution provider to kick-start your transformation journey.

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Additional resources from the AWS Generative AI Competency

Browse helpful resources from AWS and our partners to see what innovative generative AI solutions can have on your business.

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Explore Generative AI partner solutions for your business

Explore or find partner practices and solutions to help bring generative AI into your business.
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Generative AI Competency Partners in action

Read case studies and hear directly from customers to see how AWS Partners are reinventing their customer experiences, enhancing productivity, and accelerating growth in generative AI.
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Spotlight series: Generative AI partner solutions on AWS Marketplace

Dive deep into some of the most important aspects of generative AI with live and on-demand webinars from AWS and our partners. Developed and presented by AWS Marketplace, the series covers essential topics such as model evaluation, proof of concept to production, prompt engineering best practices, and more.
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How AWS Partners are driving innovation with Amazon Bedrock and Amazon Q

Read about the impact AWS Generative AI Competency partner solutions are having on customers and why they are so excited about new features released from AWS.

How to join the AWS Generative AI Competency

Is your company looking to partner with AWS and demonstrate its leadership position with generative AI? Follow these steps to enroll in the AWS Generative AI Competency.

Step 1: Join the AWS Partner Network

Upon joining the AWS Partner Network (APN), enroll in the Partner Path(s) based on your customer offering. The APN is a global community of partners that leverages programs, expertise, and resources to build, market, and sell customer solutions. Whether you are starting your business or looking to expand, join the APN at no cost and utilize enablement resources, well-architected tools, and more.

Become an AWS Partner

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Step 2: Enroll in the AWS Partner Path(s)

  • For organizations that develop software that runs on or is integrated with AWS, enroll in the Software Path and meet the minimum validation criteria i.e. successfully complete the AWS Foundational Technical Review (FTR). Learn more about AWS FTR
  • For organizations that leverage AWS to deliver consulting, professional, managed, and resale services, enroll in the Services Path and meet the minimum validation criteria i.e. achieve AWS Advanced Tier Services Partner. Learn more about AWS Partner Tier requirements
  • For organizations that develop hardware devices that work with AWS, enroll in the Hardware Path and meet the minimum validation criteria i.e. have a validated device qualification. Learn how to validate your hardware with AWS Device Qualification Program
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Step 3: Access resources and trainings in the Generative AI Center of Excellence (CoE) for AWS Partners (Recommended)

  • Visit the Generative AI CoE in Partner Central to stay current on the latest generative AI trends, top use cases, Partner Playbook, AWS Service Asset Packs, and leading generative AI research.
  • The Generative AI CoE takes the guesswork out of finding recognized, formal generative AI training as well. We feature a curated list of generative AI trainings, backed by the Generative AI CoE, delivered by AWS Training and Certification with Generative AI Essentials and Generative AI for Sellers as well as the AWS Certified AI Practitioner for technical learners.
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Step 4: Choose the AWS Generative AI Competency and Review Program requirements

  • Under the “Use Case” tab on the AWS Competency page, find ‘Generative AI’ and select the competency requirements outlined in the Validation Checklist that aligns best with your AWS Partner Path (Services of Software).
  • Start with the AWS Competency Navigate Track, available in Partner Central, for prescriptive guidance to grow your expertise and meet the AWS Competency requirements faster.
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Step 5: Unlock benefits

Upon achieving the AWS Generative AI Competency, your alliance leader will receive a welcome email outlining the benefits your company can take advantage of, including your AWS Partner Badge. This email and our benefits guide will help you make the most of the go to market benefits, recognition, early access, AWS expert engagement, financial incentives, and ways to upskill on AWS that you gain through the program.

Access Benefits Guide in Partner Central

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Why join the AWS Generative AI Competency

Hear from a growing list of AWS Partners how joining the competency has had a major impact on their business. Learn how AWS Partners help accelerate customer's cloud adoption, fuel innovation and transform and grow their business with the AWS Partner Network (APN).