AWS Messaging & Targeting Blog

SMS, WhatsApp, and email are essential channels for communication, each offering distinct advantages. SMS is known for its high deliverability and broad accessibility, making it a reliable choice for reaching users even without internet access. However, SMS can be costly, and delivery failures may lead to opportunity costs, such as potential lost sales if users […]

Evolving threats, flexible work models, and a growing patchwork of data protection and privacy laws have made securing business communications a challenge. We are excited to announce that Amazon Web Services (AWS) Wickr has been named a Strong Performer in The Forrester Wave™: Secure Communications Solutions, Q3 2024. We believe this recognition from Forrester underscores […]

Introduction Businesses and organizations today struggle to effectively communicate with their customers, employees, or other stakeholders across the diverse range of digital channels they now use. One common problem arises when the requirement to exchange information quickly and reliably extends beyond traditional email. This issue challenges organizations where recipients lack immediate access to email. This […]

Updated 10/31/2024 to include additional Brand Registration steps for “Public Profit” companies What is 10DLC? Ten-Digit Long Code, or more commonly shortened as 10DLC, is intended specifically for sending Application-to-Person (A2P) SMS in the United States only. If you don’t send text messages to recipients in the US, then 10DLC doesn’t apply to you. 10DLC […]

Important Update (10/31/2024) – Amazon WorkMail now supports multi-factor authentication (MFA) through integration with AWS IAM Identity Center! Please see the What’s New announcement and the Amazon WorkMail documentation for more information. Your Organization’s Email May Be at Risk: Lessons from the Microsoft Exchange Online Intrusion and Guidance to Ensure Better Protection. The recent compromise […]

Customers not using Amazon SES Mail Manager, or those leveraging the authenticated SMTP functionality, are not at risk of EchoSpoofing. In such cases, no further action is required. However, customers currently using or evaluating the unauthenticated SMTP relay feature of Amazon SES Mail Manager are strongly advised to review and implement the guidance provided in […]

Introduction: AWS End User Messaging enables customers to send SMS messages to recipients located across the globe. If you are planning on rolling out SMS across multiple countries, we recommend reviewing this blog. When you send SMS or MMS messages using AWS End User Messaging SMS, you must use a specific origination identity that supports […]

Organizations that are looking to establish secure communication networks at the edge often encounter challenges. The use of disparate collaboration tools on personal and government-issued devices can make it difficult to protect sensitive data and avoid communication gaps. This blog post highlights four common communication issues that customers encounter when operating in disconnected (or intermittently […]

Notice to Readers: This blog post was revised on 10/23/2024 to bring the policies and examples more in line with the principle of least privilege access. The changes aim to minimize the scope of permissions granted and reduce the risk of over-privileged access. Please note that the example solution provided in this post is meant […]

In today’s digital landscape, businesses heavily rely on SMS and email campaigns to engage with customers and deliver timely, relevant messages. The shift towards digital marketing has increased customer engagement, accelerated delivery, and expanded personalization options. Email and SMS marketing is essential to digital strategies according to 44% of Chief Marketing Officers and they allocate […]