Overview
Driving Retail and Consumer Goods Innovation with Generative AI
Through AWS and AWS Partners, retail and consumer goods companies gain access to enterprise grade security and privacy, cutting edge foundation models, and applications powered by generative artificial intelligence (AI).
Ignite growth with AWS
CPG companies need to reinvent how they develop, make, move, and market their products to manage changing consumer demands and heightened competition. With AWS, you can focus on ways to grow your market share, delight your consumers, and drive brand loyalty—not building or maintaining the infrastructure to make it happen.
Benefits of AWS for CPG
Coca-Cola İçecek built a digital twin using IoT
One of the largest bottlers in the Coca-Cola system, Coca-Cola İçecek, created a digital twin with AWS, deployed a clean-in-place sanitation process in two months, and realized annual savings of 20% on electricity and 9% on water.
Customer stories
We work with the industry’s leading consumer packaged goods (CPG) companies—innovators and pioneers—who expect more from their technology partners and know that great experiences speak louder than words. Learn more about the exciting ways CPG companies are leading their customer journeys with AWS.
adidas AG engages consumers with data streaming, AI, and ML
This global athletic brand wanted to use mobile apps to engage more closely with consumers. With AWS development services, adidas can deploy applications 40X faster, and it uses data streaming, ML, and AI to power consumer engagement initiatives.
Build great brands consumers love
Learn how brands like Kellogg’s, Helen of Troy, Nestlé Purina, and Coca-Cola Andina use AWS services and solutions to accelerate product develop, personalize experiences, and build brands consumers love.
The ultimate guide to Consumer Goods growth
Discover how Consumer Goods companies use AI to improve pricing and promotion strategies, streamline operations, and drive growth.
Baba’s keeping its spices fresh with real-time data from SAP on AWS
Baba’s wanted to implement a cloud-based enterprise resource planning (ERP) system to support business expansion. Learn how the company implemented SAP S/4HANA on AWS and reduced order processing time by 50%.
AWS helps create brands consumers love
With unmatched cloud capabilities refined for 25 years by Amazon.com, AWS helps CPG companies build great brands by digitally transforming product development, manufacturing, supply chain, marketing, unified commerce, and enterprise systems.
Solution areas
Innovate with key CPG industry partners
Discover purpose-built solutions and services from an expansive network of industry-leading AWS partners.
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VTEX
VTEX offers direct-to-consumer (DTC) solution on AWS for large enterprises to quickly and easily launch ecommerce sites and experiences to sell directly to consumers.
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Snowflake
With a patent-pending enterprise-class SQL architecture, Snowflake has reinvented the data warehouse to meet the needs of modern CPG companies.
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Treasure Data
Treasure Data allows CPG companies to personalize the entire consumer journey through enrichment of 1P data, connected commerce and decision making powered by AI, predictive analytics, and machine learning capabilities.
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Peak
Peak is a Decision Intelligence company, powering commercial decision-making for companies around the world. Peak brings AI into the core of the business to help customers optimize processes and power performance.
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Noodle.ai
Noodle.ai, a global consulting firm, specializes in FlowOps, a category of AI software that helps CPG companies eliminate waste.
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Pillir
With Pillir’s low-code development platform, CPG companies with SAP business applications can convert them to modern, mobile-friendly applications.
AWS CPG Service Partners
Our network of AWS Service Partners offers strategy and deployment services to CPG brands to accelerate digital transformation and innovation.
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Deloitte
Deloitte empower customers to transform their business, innovate faster, and grow ahead of the curve by combining AWS’ industry-leading cloud technologies with Deloitte’s deep industry experience and established customer relationships.
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Cognizant
Cognizant works with global enterprises to build robust, modern and secure digital platforms on AWS Cloud, enabling them to accelerate innovation, scale business services and improve operational agility.
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Infosys
Infosys helps customers discover, evaluate, and integrate software, services, and processes that help reimagine the enterprise value chain in the cloud and deliver fast time to value.
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Slalom
Slalom is a modern, full-service consulting firm focused on strategy, technology, and business transformation for organizations ranging from startups to Fortune 100 companies.
Marketplace
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Snowflake
Snowflake delivers the Data Cloud—a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance.
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Peak
Peak powers great commercial decision making for the smartest companies in the world with its pioneering Decision Intelligence software.
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Pillir
Pillir enables business modernization at speed and scale, allowing companies to shift technology resources from maintenance to innovation.
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Connected Planning
Connected Planning enables dynamic, collaborative, and intelligent planning across all areas of an organization, including finance, sales, supply chain, marketing, HR, and operations.
